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The key to getting your admissions essays right is knowing what each question seeks – what the school expects from your response in each case, and what bonus information can legitimately be added. But schools each ask different questions. Or do they? They appear different but if you look closely they are just variations on a few classics and the most common of all is "Why an MBA?"
Sample Yale SOM MBA Essay (Consulting) - F1GMAT Store
If someone asked me about what opened my eyes during one week at Yale I could go on forever: the lecturers, the class debates, the panel discussions, etc. Neuroscience and behavioural psychology were my areas of interest and they were the main reason why I signed up for GNW at Yale. However it was not until I attended the classes that I realized the enormous possibilities to influence people and businesses with findings about the human brain. From Framing Effects, Context Effects and Choice Architecture lectures, we learned that consumer judgements and choices greatly depend on the context, and marketers could use this knowledge to nudge consumer’s decisions by structuring defaults, feedbacks, incentives and product design. In the Negotiation Mindsets lecture we learned the research-based steps and tactics to “carve out a larger slice of the pie”. And last but not least, from a panel discussion with the directors of lpsos and PepsiCo, we learned how behavioural science has become such an important resource for business decision making, especially in communications, product assortment, packaging design and in-store display.