Temperance emerged as a backlash against the popularity of drinking.

Willard’s contributions to the temperance movement were significant, and she named Mary Hanchett Hunt in charge of educating America’s youth about the degradation of alcohol (Burns & Novick, 2011).

The purpose of the Temperance Movement was to try to abolish alcohol in the early 1900’s.

10:31 "Whether therefore yeeat or drink, do all to the glory of God." A gracious personholds the golden bridle of temperance; he takes his meat as amedicine to heal the decays of nature, that he may be the fitter,by the strength he receives, for the service of God; he makeshis food, not fuel for lust, but help to duty.

Women had a great role in the temperance movement.

In 1826, The American Temperance Society advocated total abstinence from alcohol.

The last two paragraphs of the "Grandmother's Boy" titled "Stand Firm!" make a stirring call to arms. Describing temperance as the "way of truth and right (4)," this section of the pamphlet reads like an excerpt from a passionate sermon. It draws upon the crusade concept, telling the reader that "God will help us" and that the struggle against temptation is a fight children can and must win.

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Following in the tradition of Puritan preaching, Nicholson explained that the fight against intemperance was not merely a human endeavor, but God's mission: "God expects every man and every woman to do his or her duty…" (5) He conflated divine and earthly aspirations, saying that people can take part in God's mission by voting against pro-liquor legislation. Nicholson then took his appeal to pathos a step further, claiming that those who do not actively fight intemperance were supporting the enemy, (hence the title of the pamphlet "Don't Unwittingly Join the Enemy's Forces") and therefore neglecting their responsibilities as American Patriots and Christians. He criticized voter apathy, describing those who do not vote as "criminal and unpatriotic" (5), because by not voting these people were effectively giving their vote to the enemy.

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There also is natural asceticism in meaning it is for self-improvement and aims directly to natural virtues such as temperance, patience, and chastity.

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Temperance Era posters hinted both at the importance of responsible parenting and the Protestant work ethic, both deeply held Puritan values. A number of posters described how children of alcoholic parents suffered developmentally, both physically and emotionally, citing statistics and scientific studies as proof. Some described how parents who drink have a higher rate of defective children: "Defective Children Increased with Alcoholization of Fathers," "Drinkers' Children Developed More Slowly," "Hand in Hand: Feeblemindedness and Alcoholism: More alcoholism found in parents of Feebleminded than those of Normal Children" and "Child Death Rate Higher in Drinkers' Families." Others depicted the psychological problems drinking caused children: "Drink the Largest Cause of Unhappy Homes in Chicago," "Children in Misery, Parent's Drink to Blame in at Least Three Cases Out of Every Four" and "Drink Burdens Childhood."