is about means establishing the essay's context, ..

Introductions and conclusions play a special role in the academic essay, and they frequently demand much of your attention as a writer. A good introduction should identify your topic, provide essential context, and indicate your particular focus in the essay. It also needs to engage your readers’ interest. A strong conclusion will provide a sense of closure to the essay while again placing your concepts in a somewhat wider context. It will also, in some instances, add a stimulus to further thought. Since no two essays are the same, no single formula will automatically generate an introduction and conclusion for you. But the following guidelines will help you to construct a suitable beginning and end for your essay.

Essay Structure (Harvard College Writing Center)

Writing is a skill that is required in many contexts throughout life. However, academic writing does many of the things that personal writing does not: it has its own set of rules and practices.

Context in Learning and Development Academic Essay …

This means everyday language and slang as well as unsubstantiated opinion is unsuitable in the context of an academic essay.

Writing in an academic context has its own stylistic rules and guidelines. This section describes some of the major features of academic writing, such as tone, objectivity, and conciseness.