Nevertheless, as mentioned earlier, Google does not generate much revenues from most of its services; its various advertising (mostly word-ads) platforms is the main source of income. Unlike most of its competitors, Google’s business concept makes it an attractive partner also for small businesses and websites.
Google Inc. (NASDAQ: GOOG) is a Mountain View, CA based internet services company. Its main course of business is focused on indexing websites and linking users’ searches (according to keywords) to corresponding content in those websites that seems to match the search. This free service, offered in 117 languages (as of October 2008) has turned Google websites to a top online destination and its brand to the world’s best known name. Leading Fortune’s 100 Best Places to Work list, Google employs 20,133 full-time employees as of September 30, 2008 (Google Inc., 4)
History And Background Of Google Inc Business Essay
Summary of financial performance
While being innovative and courageous in its business activities, Google’s financial management seems rather conservative and serves as a highly effective backbone to the internet giant.
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The company’s business method is rather simple: each time a user clicks on an ad, Google collects a payment from the advertiser. If the ad appeared in one of Google Network web sites, Google will share the revenue with the site.
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In addition, the company has weak presence in the social networking domain, especially in English speaking markets (Datamonitor, 25). A major acquisition of an existing provider is needed here, although it would be less attractive in financial terms.